Netflix and LG Electronics linked arms today and announced their plans to develop a set-top box that will stream movies and other programming from the Internet to HDTVs. Forget watching Netflix’s selection of 6,000 movies on your laptop – subscribers can watch streamed movies from the Netflix site on their home theater HDTVs.

Can this duo rival the rumored Apple/Fox movie rental service? We are always up for a good doubles match.No details yet on the pricing of the boxes, but LG says networked players are planned to release in the second half of 2008. We would like to see the Netflix service integrated in LG TVs in addition to the set top box option. The announcement according to the press release ”sets the stage for next week’s 2008 International Consumer Electronics Show (CES), which will emphasize digital content as well as hardware solutions.” We are all set to meet with LG at the show and hope to be hearing more details on the options.