Sleek designs with frameless screens. Dolby Home Theater Sound. Touch-sensitive multimedia controls. Lenovo is making a bold statement with its new IdeaPad line of laptops for consumers, which will go head to head against models from HP, Dell, Sony, and other top brands. Available in three sizes (11-inch, 15-inch, and 17-inch), the IdeaPads stand out most because of what they can do with their built-in 1.3-MP cameras. VeriFace facial recognition technology can log you into your system and favorite web sites and keep intruders out. More juicy details after the jump.

The mother ship of this line is the 7.9-pound Y710, which sports a 17-inch 1440 x 900 display, an available T9300 Intel Core 2 Duo processor, 256MB ATI Mobility Radeon HD2600 graphics, “Halo” lighting, and four speakers and a subwoofer. Game Zone functionality includes enlarged directional buttons for frag fests, four user-customizable buttons, and a secondary display for showing info like CPU speed. A Blu-ray drive is optional, and you can output flicks in high-def using the HDMI port. The hard drive maxes out at 500GB. The Y710 will start at $1,199.

Weighing in a 6.4 pounds is the Y510, starting at $799. It features a15.4-inch screen, an older 1.83-GHz T5550 Intel Core 2 Duo as the fastest CPU option, and up to 250GB of storage space. Last but not least is the 2.4-pound U110 (price TBD), an ultraportable with a classy red aluminum alloy top, available 64GB SSD, and up to 8 hours of battery life from the low-voltage Santa Rosa processor. All three models have a OneKey recovery option, EnergyCut power management software, and Shuttle Center software for multimedia playback.

We’ll bring you our hands-on impressions of the IdeaPads from the show, but these systems definitely seem like a step in the right direction for Lenovo.