It’s no secret that Asus is taking the world by storm with its Eee PC, but the company had a lot of other new products to show us at CES, and not just notebooks. Asus plans to release its first smart phone in the U.S. this year, and it will also enter the very crowded GPS arena. Here are the highlights from our quick visit.

The Asus U2E looks to be one sweet ultraportable, featuring leather accents and a stainless steel axle. This 11-incher felt great in our hands, and the LED-backlit display looked sharp with good viewing angles. We didn’t get a chance to try out the SmartLogon face recognition technology, which uses the built-in webcam, but we should be able to snag a review unit pretty soon.

We were definitely surprised to see a semi-rugged notebook from Asus. The company didn’t provide too many details, and the laptop doesn’t even have a name yet, but it’s definitely interesting to see Asus venturing into Toughbook territory. This 15.4-inch system had reinforced corners and a “5H hardness screen for holding up in challenging environments”. It also had an odd multi-colored keyboard.

Want to turn heads Lamborghini style? Check out the Asus VX3, which boasts a carbon fiber black surface and premium leather palm rest with fancy stitching. On the specs front, this 12.1-inch ultraportable has an optional 3.5G HSDPA wireless connection, LED-backlit display, and available Penryn processors. Nvidia graphics will also be available, as well as up to 250GB of storage space.

Asus also looks to shake up the gaming arena with its first notebook with SLI graphics, the G70. This 17-incher rocks a 1920 x 1200 display for extreme eye candy, whether you’re blowing away enemies or watching a high-def movie on the available Blu-ray or HD DVD drive. Asus told us that this rig should be packing a T9500 Penryn CPU, dual hard drives in a RAID config, and an optional hybrid TV tuner. The most striking thing about this system is the design. It’s huge but space-age chic, with big bulbous curves, metallic touches, and glowing lights.

The M70Sr is most notable for its massive hard drives—you get up to 1 terrabyte of storage space inside. Yes, you read that right. Other highlights include a swiveling webcam, booming Dolby Home Theater sound, and 512MB ATI graphics. We really like the dual-mode touchpad for AV control.

We weren’t that psyched about the R50A UMPC, as it was a little thick for our tastes and lacked a built-in keyboard. On the plus side, this handheld features 3.5G wireless connectivity, a 1.3-GHz Intel Silverthorne processor, and built-in GPS. It’s like having a mini PC and navigator in one. And you’ll have no trouble seeing the maps, thanks to the 5.6-inch LCD.

On the standalone navigator front, Asus showed us the R700, which has a lot going on under the hood. It comes with an embedded TMC module for receiving traffic info and sports, with a 3D navigation engine, powered by a 400-MHz Samsung processor. This 4.3-inch touchscreen unit, which was surprisingly thin, could give the big boys a run for their money but only if the price is right.

Last but not least is the M9302 (Vega2) smart phone. We already brought you news of Asus’ P527, which focuses on GPS navigation, but this handset really got our attention. It has a clamshell design with a full QWERTY keyboard and 2.6-inch display under the lid. We also noticed a front-facing camera to the right of the display, which enabled widescreen video calls. Running Windows Mobile 6 standard, this GSM handset will never see the light of day in the U.S. through a carrier (because it lacks support for the 850-MHz band) but we hope Asus makes it available through an importer.

Whew. That’s a lot of Asus gear. We’ll bring you full reviews as soon as these products hit our labs.